BE FOUND. BE TRUSTED. BE CHOSEN.
A digital marketing specialist to lead your search strategy.
Win more customers through audits, strategies, and done-for-you management combining SEO, content marketing, and Google Ads. Work with a freelance search marketing specialist.
Search habits are changing, are you?
If potential customers can’t find you online, your business doesn’t grow as fast as it could. Search engine marketing (SEM) is no longer about ranking well in Google results. It’s about being visible everywhere your audience is searching, including AI tools.
For time-poor business founders wearing multiple hats, an experienced search and digital marketing specialist can:
Assess how well your business shows up in traditional and AI search.
Provide a strategic, measurable roadmap for better visibility and growth.
Take care of your digital strategy and management, freeing up your time.
Guide and advise your team on SEO, GEO, paid search, and content.
Deliver tangible business results such as qualified leads, sales, and ROI.
I help busy business owners get found online by the right people.
Digital marketing services
Based in Whadjuk Noongar (Perth, Western Australia), I partner with founder-led businesses across Australia and the UK to deliver strategic organic and paid search marketing activities that drive results.
Search Audit & Plan
You don’t have the time or resources to deep-dive into every detail of your digital visibility. But without a clear picture of your current performance, including strengths and opportunities, it’s hard to progress.
That’s where I come in.
I’ll assess your presence, traffic, and conversions across organic search, your website content, and search advertising (Google Ads) – all with an eye on how AI is shaping the results potential customers see.
You’ll receive clear, practical recommendations and a plan to steer search and related digital marketing activities.
Search Management
With a clear plan for search and digital marketing priorities, you’ll likely want an expert to take action for you. After all, your limited time should be spent working on the business, not in it.
Enter your trusted digital partner.
We’ll set up a monthly retainer designed to give you consistent online visibility without getting overcomplicated. It’s a mix of SEO, content production (such as blogs and eBooks), and paid advertising.
I handle the lot for you, leading with initiative, so you can improve marketing ROI without having to worry about the technical details.
Consulting & Advice
Sometimes you just need a second brain. If you already have someone managing your marketing but want oversight or direction, I offer consulting and advisory support on a monthly or even weekly basis.
I’m here to support your needs.
Combining regular video calls with email support, consulting is flexible, strategic, and designed to help you stay on track, especially as the search landscape continues to shift with AI.
Think of it as having someone on hand to sense-check your tactics, draw insights from analytics, or help your team prioritise tasks.
HI, I'M AIMEE BINSTEAD
Efficiency nerd. Digital specialist. Creative writer.
My digital career began in the fast-paced world of marketing and advertising agencies, where I led strategies to generate leads, increase ecommerce sales, drive behaviour change, and deliver commercial results for big-name brands. In a few years, I went from a uni graduate to a senior leader. The work was exciting, and the agency experience was unbeatable, but I longed for a more balanced lifestyle - one that allowed me to work remotely and flexibly alongside other passions.
In 2017, from a campervan in the Australian outback, I embraced the freelance life. I launched Trusted Online Marketer to help small and medium-sized business founders access the expertise and support of a digital marketing specialist, without the agency price tag. My goal is to enable time-poor owners and small teams to take off their marketing hat and spend their precious limited time elsewhere, confident that they have a digital partner who genuinely cares about their success.
Now, with more than a decade of experience crafting strategies that connect with audiences, I've helped seven-figure businesses globally see over 1500% ROI. But more than this, by taking the reins of their digital marketing, I've given clients an asset we can't claim back: time.
Don’t take my word for it…
“MarCloud has worked closely with Aimee for over 6 years and she has played an extremely important role in our business growth. It began with Aimee supporting me as a solo consultant to what MarCloud is today with almost 30 people in the team. Aimee has adapted and been able to provide serious business value at all stages of our growth journey so far and she has always felt like an important part of our marketing team. I would highly recommend any business work with Aimee (as long as there is still time dedicated to us, we do not want her to go anywhere!)”
– TOM RYAN, FOUNDER, MARCLOUD CONSULTING
“By handing over our SEO and PPC campaigns, we’ve not only reclaimed valuable time but also seen a significant boost in our online visibility and conversions. Aimee’s comprehensive approach and deep understanding of digital marketing and our business have delivered real, measurable results. Traffic to our many sites have increased dramatically, and we’ve experienced a year-on-year improvement in lead quality and sales. Aimee has proven to be a reliable partner who truly understands our goals, allowing us to focus on what we do best while Aimee drives marketing.”
– ABBY SQUIRE, MARKETING DIRECTOR, SMART GROUP LTD
“Time is the one thing I struggle with most being a full-time IT consultant, and having Aimee help me push my business forward has been invaluable. Working in IT, I cannot overemphasise how refreshing it is to engage with someone as organised, structured and reliable as Aimee. These are qualities that are all too often lacking in those providing this type of service. Aimee has really taken the time to understand my product and target market, and the quality of the content Aimee has produced has been outstanding. In short, I highly recommend Aimee!”
– BART KUIPER, FOUNDER, MIXOLOGY CREW
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Want a decade of digital and search marketing knowledge on your team?
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