DIGITAL MARKETING EXPERTISE
Boost SEO & build trust.
Partner with a content marketing consultant.
Creating content that attracts audiences is essential in a competitive digital world. But content marketing is more than just publishing articles or ebooks, it’s about maximising the value of every piece. I’m here to help you create and leverage long-form content that boosts search presence, engages readers, and drives results.
Human-first content strategy // Search-optimised page copy // Trust-building thought leadership
Content marketing to support your search presence
Your blog isn’t a place to promote your business – it’s a place to provide helpful content, establish trust, and build authority with humans and search engines alike. Well-crafted content that’s written for humans but pleases crawlers will improve search visibility, drive organic traffic to your website, generate quality leads, and boost sales and conversions.
Whether it’s a blog post or a eBook, every piece of content you create should be a lasting asset that can attract engagement for months or even years. And when planned strategically, one piece of content can be repurposed across multiple channels to ensure maximum impact.
As your dedicated content marketing consultant, I help you create a winning content strategy.
Monthly blog publishing based on search intent, demand, and your business goals.
Quarterly gated content suites, using eBooks and whitepapers as lead magnets.
Content that’s written for humans, but optimised for search engines and Large Language Models (LLMs).
HOW I WORK
What to expect from a content marketing consultant
Good content marketing must be strategic. It must add value, be helpful, and attract potential customers to want to read and engage with your topic. But it must also cater to search crawlers and AI tools, making it easy for them to include your content within results.
Too many businesses push out sub-standard blog posts in the hopes that these will both boost SEO and attract leads. Unfortunately, unless articles are written with both humans and crawlers in mind, optimised for search intent and queries, this won’t be the case.
Which is why having a content marketing consultant on your side is such a bonus.
As a creative writer, strategic marketer, and tech-savvy professional, I’ll craft your content strategy for clear SEO and long-term acquisition benefits. You sign off on topics and the final content, and I’ll take care of the rest, including publishing on your website.
Content that attracts web traffic
Based on your business and area of expertise, I research topics, demand, and intent, then use this to guide every piece of content. This positions you as a thought-leader in your industry while improving search visibility and bringing more organic traffic to your website.
No handballing to junior marketers
As an experienced corporate copywriter, I write your content myself. No outsourcing to junior or overseas assistants.
Creative writing skills
I adore writing so much, I pen fantasy fiction novels in my spare time. Granted, writing fiction is entirely different to crafting corporate content, but the desire to weave words into a story that captures attention is much the same as marketing.
Commercially focused
We’re not publishing content for the sake of it. As part of your monthly reporting, you’ll understand how blogs and other content are contributing to your wider marketing strategy, including better SEO, incrased website traffic, and delivering leads and sales.
Maximising every content opportunity
I know how important it is to get the most out of every content investment. That’s why I focus on creating versatile content that can be repurposed across multiple platforms, ensuring your efforts always work harder for your business.
HubSpot Inbound certified
Not only do I have a BA in Communication and Media and a ten-year track record, I’m also HubSpot Inbound certified. This accreditation shows my deep understanding of inbound marketing, and how content marketing benefits businesses.
“MarCloud has worked closely with Aimee for over 6 years and she has played an extremely important role in our business growth. It began with Aimee supporting me as a solo consultant to what MarCloud is today with almost 30 people in the team. Aimee has adapted and been able to provide serious business value at all stages of our growth journey so far and she has always felt like an important part of our marketing team.”
– TOM RYAN, FOUNDER, MARCLOUD CONSULTING
“I love working with Aimee, she is professional, efficient and super-organised. Aimee set up and improved our website to bolster our online presence and search visibility. Our little school has since built up a strong presence online with a constant stream of new enquiries which translate into sales. Aimee handled our project creatively and effectively. I strongly recommend her services to anyone who wants to optimise their business.”
– GRACE TAN, FOUNDER, CHINESE DOJO
“By handing over our SEO and PPC campaigns, we’ve not only reclaimed valuable time but also seen a significant boost in our online visibility and conversions. Aimee’s comprehensive approach and deep understanding of digital marketing and our business have delivered real, measurable results. Traffic to our many sites have increased dramatically, and we’ve experienced a year-on-year improvement in lead quality and sales.”
– ABBY SQUIRE, MARKETING DIRECTOR, SMART GROUP LTD
Work together in three easy steps
01.
Contact form
Get in touch via the contact form here. Send a brief explanation of your business and what's prompted you to explore digital marketing support. I'll respond to your message with suggested dates and times for an introductory call.
02.
Introductory call
I like to think of this call as a 'fit check'. You'll share more about your digital marketing challenges, and I'll explain how I typically work. I only take on projects that are aligned with my skillset, so if it feels like we're a good match, I'll confirm there and then.
03.
Written proposal
Based on the information you shared during our call, I pull together a tailored proposal outlining your key challenges and the best package for your business needs. All that's left is for you to approve the proposal, and I get to work!
HI, I'M AIMEE BINSTEAD
Efficiency nerd. Digital specialist. Creative writer.
My digital career began in the fast-paced world of marketing and advertising agencies, where I led strategies to generate leads, increase ecommerce sales, drive behaviour change, and deliver commercial results for big-name brands. In a few years, I went from a uni graduate to a senior leader. The work was exciting, and the agency experience was unbeatable, but I longed for a more balanced lifestyle - one that allowed me to work remotely and flexibly alongside other passions.
In 2017, from a campervan in the Australian outback, I embraced the freelance life. I launched Trusted Online Marketer to help small and medium-sized business founders access the expertise and support of a digital marketing specialist, without the agency price tag. My goal is to enable time-poor owners and small teams to take off their marketing hat and spend their precious limited time elsewhere, confident that they have a digital partner who genuinely cares about their success.
Now, with more than a decade of experience crafting strategies that connect with audiences, I've helped seven-figure businesses globally see over 1500% ROI. But more than this, by taking the reins of their digital marketing, I've given clients an asset we can't claim back: time.
Your questions answered
How long does it take to create content?
The timeline depends on the scope of the project. Typically, an ebook can take 3-4 weeks, while blog posts or shorter content can be created more quickly. This is especially true when working strategically with a content marketing plan to guide us.
How do you ensure content aligns with my brand?
By running an initial Search Audit & Plan, I gain a deep understanding of your business goals, audience, and voice. Each content piece is tailored to reflect your brand’s tone and message. The balance between SEO and brand can be a tricky one, but I’ll work with you to ensure it’s right.
Can content be used across different platforms?
Absolutely. I’ll show you how to repurpose content for maximum impact, so a single blog post, for example, can be turned into social media updates, newsletters, and more.
What if I don’t have time to manage website updates?
I can handle the full content marketing process, from planning to publication, allowing you to stay hands-off and focused elsewhere, confident that your website articles are fresh and relevant.
How will content marketing impact my SEO?
High-quality, well-optimised content, such as blog posts, supports your SEO by improving your site’s relevance and authority. It can help pages to rank for a wider variety of topical keywords and AI prompts, driving more organic traffic over time. With a consistent volume of quality traffic coming to the site, you can convert more users into customers.
Do you offer content creation for social media?
No. My expertise is in long-form website content such as blogs, checklists, eBooks and so on. However, I can advise you on how to adapt this content for social media.
Let's talk about you
Want a decade of digital and search marketing knowledge on your team?
A 30-minute call is all it takes to see whether we're a good fit to work together.