DIGITAL MARKETING EXPERTISE
Generative engine optimisation improves visibility in AI search
Search marketing is no longer confined to traditional search engines. Audiences are using AI search such as ChatGPT, Perplexity, Gemini, and the like, to find immediate answers to their problems without trawling through web results. For brands, the new SEO challenge is showing up in these new search environments, and finding ways to attract traffic from common prompts. Generative engine optimisation (GEO) is how we achieve this.
Improved AI search visibility // Enhanced brand awareness // Traffic from Large Language Models (LLMs)
Futureproof through generative engine optimisation
If your SEO agency only reports on search engine rankings and keyword shifts, you’re missing a big part of the search marketing puzzle. A piece that’s only set to grow. As much as we dig our heels in and resist the disruption to traditional SEO, potential customers are using AI search across ChatGPT and other LLMs, which means brands need to be mentioned, cited, and linked in these places, too.
Generative engine optimisation (GEO) is the process of optimising your web content for generative AI. There’s some crossover in best practices between SEO and GEO, but AI engines synthesise and display answers differently to Google, Bing, etc. This means a modern search marketing strategy must consider and optimise for both.
If the prospect of optimising for generative AI has you wailing in frustration, we should talk. I’ll help you:
Understand how your brand is appearing in AI search results for relevant queries.
Plan a content marketing strategy that supports AI search but encourages link clicks.
Measure and report on GEO activities over time, so you can evolve alongside the tech.
HOW I WORK
What to expect from generative engine optimisation (GEO)
Like traditional SEO, generative engine optimisation (GEO) is not a set-and-done activity. It takes a long-term strategy and consistency to see results. It also requires a search marketing specialist who knows how AI results are generated and the tactics to use to help your brand be found in these new search environments.
Because showing up is just one part of the challenge. Unlike traditional search, which drives organic traffic to your website by offering them a selection of linked results to choose from, AI search answers are often ‘zero click’, meaning they provide all the information the user needs directly within the result. Most brands are already seeing this impact their organic traffic levels.
However, it is still possible to attract new users to your website. You just need the right approach.
I help founder-led businesses figure out how to make AI search work for their business, and deliver GEO services to make it happen.
Search prompt monitoring
Using new AI research tools, we can uncover the typical prompts your audience are using in generative AI engines, along with intent volume, and understand how often your brand is featured or cited with links in the results.
Brand ranking
Track AI search visibility and how this compares to your competitors for the most popular AI search tools.
GEO audit
A GEO audit is included as standard in my Search Audit & Plan service. The audit highlights strengths and opportunities for optimising for AI search and LLMs, giving us a solid plan to work from.
AI keyword research and prompt ideas
Using your brand, existing website content, and typical SEO terms, I’ll compile a list of potential search prompt ideas that can guide website and content marketing efforts.
AI link analysis
With link analysis, you’ll gain a clear picture of the links being returned by AI engines for relevant search prompts, which can help understand how to create content that will be cited with links, versus a simple mention.
AI-driven website traffic and behaviour
While there are brand benefits in being mentioned across AI search, our focus is still to encourag organic website traffic, which means we need to stay on top of measuring and reporting on these users. This includes behaviour on site and conversion rates.
“MarCloud has worked closely with Aimee for over 6 years and she has played an extremely important role in our business growth. It began with Aimee supporting me as a solo consultant to what MarCloud is today with almost 30 people in the team. Aimee has adapted and been able to provide serious business value at all stages of our growth journey so far and she has always felt like an important part of our marketing team.”
– TOM RYAN, FOUNDER, MARCLOUD CONSULTING
“Working in IT, I cannot overemphasise how refreshing it is to engage with someone as organised, structured and reliable as Aimee. These are qualities that are all too often lacking in those providing this type of service. Aimee has really taken the time to understand my product and target market, and the quality of the content Aimee has produced has been outstanding. In short, I cannot recommend Aimee highly enough!”
– BART KUIPER, FOUNDER, MIXOLOGY CREW
“By handing over our SEO and PPC campaigns, we’ve not only reclaimed valuable time but also seen a significant boost in our online visibility and conversions. Aimee’s comprehensive approach and deep understanding of digital marketing and our business have delivered real, measurable results. Traffic to our many sites have increased dramatically, and we’ve experienced a year-on-year improvement in lead quality and sales.”
– ABBY SQUIRE, MARKETING DIRECTOR, SMART GROUP LTD
Work together in three easy steps
01.
Contact form
Get in touch via the contact form here. Send a brief explanation of your business and what's prompted you to explore digital marketing support. I'll respond to your message with suggested dates and times for an introductory call.
02.
Introductory call
I like to think of this call as a 'fit check'. You'll share more about your digital marketing challenges, and I'll explain how I typically work. I only take on projects that are aligned with my skillset, so if it feels like we're a good match, I'll confirm there and then.
03.
Written proposal
Based on the information you shared during our call, I pull together a tailored proposal outlining your key challenges and the best package for your business needs. All that's left is for you to approve the proposal, and I get to work!
HI, I'M AIMEE BINSTEAD
Efficiency nerd. Digital specialist. Creative writer.
My digital career began in the fast-paced world of marketing and advertising agencies, where I led strategies to generate leads, increase ecommerce sales, drive behaviour change, and deliver commercial results for big-name brands. In a few years, I went from a uni graduate to a senior leader. The work was exciting, and the agency experience was unbeatable, but I longed for a more balanced lifestyle - one that allowed me to work remotely and flexibly alongside other passions.
In 2017, from a campervan in the Australian outback, I embraced the freelance life. I launched Trusted Online Marketer to help small and medium-sized business founders access the expertise and support of a digital marketing specialist, without the agency price tag. My goal is to enable time-poor owners and small teams to take off their marketing hat and spend their precious limited time elsewhere, confident that they have a digital partner who genuinely cares about their success.
Now, with more than a decade of experience crafting strategies that connect with audiences, I've helped seven-figure businesses globally see over 1500% ROI. But more than this, by taking the reins of their digital marketing, I've given clients an asset we can't claim back: time.
Your questions answered
What exactly is Generative Engine Optimisation (GEO)?
GEO is about making sure your business shows up in AI-powered results, like Google’s AI Overviews, ChatGPT, and other generative search tools. It’s not about aligning your content with the way these engines summarise, reference, and recommend brands to users asking real questions.
Is GEO different from SEO?
Yes, and no. GEO builds on traditional SEO foundations but goes further by optimising for how generative engines understand and generate content. That means refining your site structure, messaging, and topical authority so your brand is surfaced in AI answers, not just ranked in blue links.
Do I need GEO if I’m already investing in SEO and Google Ads?
If visibility and credibility matter to your business, then yes. GEO complements your existing efforts by ensuring you’re not left behind as search behaviour shifts. It can strengthen your organic presence, reduce ad reliance, and future-proof your strategy for AI-driven discovery.
What does GEO work actually involve?
GEO work typically includes a mix of:
– Auditing your existing content and visibility in generative results
– Identifying high-opportunity queries and gaps
– Improving your website’s E-E-A-T signals (Experience, Expertise, Authoritativeness, Trust)
– Structuring content for clarity, credibility, and AI referencing
– Publishing or updating content that positions your brand as the best source for what people are asking
How do we measure results from GEO?
This is new ground, but not without metrics. We’ll track branded and unbranded mentions in AI tools, organic traffic to optimised content, time-on-site, and qualitative signs like improved lead quality. As the tools evolve, so do the ways we measure, but the goal remains: more visibility, more trust, and more of the right clients.
Let's talk about you
Want a decade of digital and search marketing knowledge on your team?
A 30-minute call is all it takes to see whether we're a good fit to work together.