DIGITAL MARKETING EXPERTISE
Maximise advertising ROI with freelance Google Ads management
The best paid search campaigns make every dollar count. With expert Google Ads management, you put your brand in front of the right people as they actively search for your products or services online. Whether it’s through search, shopping, display, or video, paid advertising helps potential (or returning) customers discover you.
Guaranteed search visibility // Pre-qualified traffic to site // Supporting SEO strategy
Capturing attention with paid search marketing
With huge competition online, relying solely on organic traffic can take time to see results. Google Ads helps you fast-track your way to the top of search results and instantly get in front of potential customers as they search for your products or services. Whether you’re looking to boost website traffic, increase sales, generate leads, or all of the above, Google Ads puts you directly in front of your target audience.
When it comes to Google Ads management, I see the same mistakes repeated time and again. Business owners set up simplistic campaigns that rely on Google-generated insights and optimisation, when often, these don’t align with what the business does and result in wasted spend. Or, a campaign is left running for months with no monitoring or optimisation at all, when Google Ads is not set-and-forget.
Whatever the reason, engaging freelance Google Ads support can help to:
Plan and launch paid search campaigns that capture the right audience at the right time.
Ensure budget is allocated as strategically as possible, minimising wasted spend.
Adjust and report on paid search performance over time, so you see better ROAS.
HOW I WORK
What to expect from Google Ads management
Google Ads can be a powerful tool for long-term growth. With careful planning and ongoing optimisation, Google Ads can consistently drive high-quality traffic to your site, reduce cost-per-click over time, and bring in a strong return on investment. It’s perfect for businesses that want measurable, results-focused advertising to support organic growth.
Great Google Ads management means researching audience search demand and intent, then using this to inform your account structure, keyword targeting, bid strategy, ad copy, and much more. Given that search behaviours change and shift over seasons, we may need to increase or lower your budget to match. We may also include remarketing or demand generation campaigns to support your goals.
Whatever the strategy, my ongoing Google Ads management includes regular attention to your campaigns, and an ROAS focus.
Google Ads audit
If you’re already running Google Ads campaigns, I can audit your setup and performance, then provide actionable feedback on where and how to get more out of your account.
Keyword research and intent
Understanding when and how your target audience are searching for your products and services is essential for laying the foundations of excellent Google Ads campaigns.
Creative ad copywriting
Attracting ad clicks is only possible when you have standout ad copy. As an experienced copywriter, I craft ad copy and assets that outperform competitors and encourage searchers to choose you.
Monitoring and optimisation
No advertising activity should be set-and-forget. I’ll manage your Google Ads account with the care and attention it deserves; logging in regularly to assess and optimise.
Live KPI dashboard
With access to a live dashboard 24/7, you have complete transparency over what’s happening in your ad account. Track KPIs and review the metrics as they happen.
Regular review calls
At least monthly, we’ll catch up on a video call to discuss your paid search performance. We’ll talk through my insights and recommendations, giving you confidence that real work is being done behind-the-scenes.
“MarCloud has worked closely with Aimee for over 6 years and she has played an extremely important role in our business growth. It began with Aimee supporting me as a solo consultant to what MarCloud is today with almost 30 people in the team. Aimee has adapted and been able to provide serious business value at all stages of our growth journey so far and she has always felt like an important part of our marketing team.”
– TOM RYAN, FOUNDER, MARCLOUD CONSULTING
“The Google Ads plan Aimee crafted for Harris Engines has done wonders for our business, delivering a steady flow of enquiries and new customers – to the point that our biggest challenge is servicing the workload! She’s diligent and consistent with reporting, sending us monthly updates displayed in a real-time dashboard. Working together has been a breeze, which is just another reason we’ve relied on Aimee for years.”
– MARK & SUE THOMAS, FOUNDERS, HARRIS ENGINES
“By handing over our SEO and PPC campaigns, we’ve not only reclaimed valuable time but also seen a significant boost in our online visibility and conversions. Aimee’s comprehensive approach and deep understanding of digital marketing and our business have delivered real, measurable results. Traffic to our many sites have increased dramatically, and we’ve experienced a year-on-year improvement in leads and sales.”
– ABBY SQUIRE, MARKETING DIRECTOR, SMART GROUP LTD
Work together in three easy steps
01.
Contact form
Get in touch via the contact form here. Send a brief explanation of your business and what's prompted you to explore digital marketing support. I'll respond to your message with suggested dates and times for an introductory call.
02.
Introductory call
I like to think of this call as a 'fit check'. You'll share more about your digital marketing challenges, and I'll explain how I typically work. I only take on projects that are aligned with my skillset, so if it feels like we're a good match, I'll confirm there and then.
03.
Written proposal
Based on the information you shared during our call, I pull together a tailored proposal outlining your key challenges and the best package for your business needs. All that's left is for you to approve the proposal, and I get to work!
HI, I'M AIMEE BINSTEAD
Efficiency nerd. Digital specialist. Creative writer.
My digital career began in the fast-paced world of marketing and advertising agencies, where I led strategies to generate leads, increase ecommerce sales, drive behaviour change, and deliver commercial results for big-name brands. In a few years, I went from a uni graduate to a senior leader. The work was exciting, and the agency experience was unbeatable, but I longed for a more balanced lifestyle - one that allowed me to work remotely and flexibly alongside other passions.
In 2017, from a campervan in the Australian outback, I embraced the freelance life. I launched Trusted Online Marketer to help small and medium-sized business founders access the expertise and support of a digital marketing specialist, without the agency price tag. My goal is to enable time-poor owners and small teams to take off their marketing hat and spend their precious limited time elsewhere, confident that they have a digital partner who genuinely cares about their success.
Now, with more than a decade of experience crafting strategies that connect with audiences, I've helped seven-figure businesses globally see over 1500% ROI. But more than this, by taking the reins of their digital marketing, I've given clients an asset we can't claim back: time.
Your questions answered
How much should I budget for Google Ads?
Your ad budget depends on your business goals, audience search demand, and competition. I can help you set a budget that fits your needs and delivers results.
How soon can I expect results with Google Ads?
Unlike organic search marketing, which takes time to gain momentum, Google Ads can start driving traffic and leads almost immediately once campaigns are live, but optimisation is key for long-term success and cost efficiency. I recommend three months minimum for any new campaign.
Can you help improve my existing Google Ads?
Yes, I offer a detailed Google Ads audit to assess your current campaigns and suggest improvements to maximise your results and return on investment.
What’s the difference between ads and SEO?
Google Ads gives you instant visibility by placing your business high in search results through paid advertising. SEO, on the other hand, focuses on organic traffic through website optimisations that build over time.
How do you track Google Ads performance?
I monitor key performance indicators like cost-per-click, conversion rates, and overall return on ad spend, adjusting campaigns to maximise results.
Let's talk about you
Want a decade of digital and search marketing knowledge on your team?
A 30-minute call is all it takes to see whether we're a good fit to work together.