DIGITAL MARKETING EXPERTISE
Gain the support of an experienced SEO freelancer
Running a business is challenging enough without navigating the ever-evolving world of Search Engine Optimisation (SEO), or more accurately, Search ‘Everywhere’ Optimisation. With a dedicated SEO freelancer on your team, you can leave the jargon and algorithm updates to me, and get back to building your business.
Optimising beyond Google // Futureproofing search visibility // Simplifying search marketing
How search and brand discovery are changing
For years, Google has been the primary concern for any SEO freelancer and strategist. SEO services have been geared towards ranking higher in traditional search engine results pages and, as a result, driving quality organic traffic to a website. But with AI rapidly influencing audience behaviours, especially how they search for answers and information, this is no longer the case.
Modern SEO is not about search engines, specifically. It’s about optimising for search presence in all the places audiences are conducting research and discovering brands. This includes search engine results, but also includes AI overviews, generative AI tools, and even less-considered channels such as YouTube and chat forums. It also means understanding how zero-click searches are affecting traffic levels.
All this to say, your SEO partner should be taking ownership of your entire organic search presence.
HOW I WORK
What to expect from your SEO freelancer
As your dependable SEO freelancer, I work with efficiency, transparency, and a focus on tangible results. You’re not just getting an SEO expert, you’re getting a marketing leader who values your time and wants to deliver business success. Here’s what sets me apart:
Progress over perfection
Your time is one of your most valuable resources, and I make sure every minute you invest in SEO counts, prioritising progress over perfection so you can make leaps and strides in your online visibility.
No handballing to junior marketers
When we work together, you get me, not a junior marketer juggling a dozen other clients.
Strategic, creative, and technical skills
I have the trio of skills needed for a complete SEO service: strategic thinking, creative writing, and technical know-how. This means I’m able to help with all aspects of search marketing – from crafting engaging blog content to improving your site’s technical health (though I’m not a specialist website developer and will partner with your web team).
Commercially focused
I’ll report on keyword rankings, but this is just one KPI. What’s important is how SEO impacts the business commercially – that’s where my focus will be.
Education and empowerment
The SEO space is often masked with smoke and mirrors, but that only benefits those with something to hide. I believe understanding the ‘why’ behind SEO is just as important as the ‘how’, so I simplify the complexities of search, empowering you to feel confident about the steps we’re taking together.
Efficient project management
With a shared Asana board granting full visibility over what’s happening behind the scenes, I drive your search strategy forward through efficient project management and excellent organisation.
“MarCloud has worked closely with Aimee for over 6 years and she has played an extremely important role in our business growth. It began with Aimee supporting me as a solo consultant to what MarCloud is today with almost 30 people in the team. Aimee has adapted and been able to provide serious business value at all stages of our growth journey so far and she has always felt like an important part of our marketing team.”
– TOM RYAN, FOUNDER, MARCLOUD CONSULTING
“I love working with Aimee, she is professional, efficient and super-organised. Aimee set up and improved our website to bolster our online presence and search visibility. Our little school has since built up a strong presence online with a constant stream of new enquiries which translate into sales. Aimee handled our project creatively and effectively. I strongly recommend her services to anyone who wants to optimise their business.”
– GRACE TAN, FOUNDER, CHINESE DOJO
“By handing over our SEO and PPC campaigns, we’ve not only reclaimed valuable time but also seen a significant boost in our online visibility and conversions. Aimee’s comprehensive approach and deep understanding of digital marketing and our business have delivered real, measurable results. Traffic to our many sites have increased dramatically, and we’ve experienced a year-on-year improvement in lead quality and sales.”
– ABBY SQUIRE, MARKETING DIRECTOR, SMART GROUP LTD
Work together in three easy steps
01.
Contact form
Get in touch via the contact form here. Send a brief explanation of your business and what's prompted you to explore digital marketing support. I'll respond to your message with suggested dates and times for an introductory call.
02.
Introductory call
I like to think of this call as a 'fit check'. You'll share more about your digital marketing challenges, and I'll explain how I typically work. I only take on projects that are aligned with my skillset, so if it feels like we're a good match, I'll confirm there and then.
03.
Written proposal
Based on the information you shared during our call, I pull together a tailored proposal outlining your key challenges and the best package for your business needs. All that's left is for you to approve the proposal, and I get to work!
HI, I'M AIMEE BINSTEAD
Efficiency nerd. Digital specialist. Creative writer.
My digital career began in the fast-paced world of marketing and advertising agencies, where I led strategies to generate leads, increase ecommerce sales, drive behaviour change, and deliver commercial results for big-name brands. In a few years, I went from a uni graduate to a senior leader. The work was exciting, and the agency experience was unbeatable, but I longed for a more balanced lifestyle - one that allowed me to work remotely and flexibly alongside other passions.
In 2017, from a campervan in the Australian outback, I embraced the freelance life. I launched Trusted Online Marketer to help small and medium-sized business founders access the expertise and support of a digital marketing specialist, without the agency price tag. My goal is to enable time-poor owners and small teams to take off their marketing hat and spend their precious limited time elsewhere, confident that they have a digital partner who genuinely cares about their success.
Now, with more than a decade of experience crafting strategies that connect with audiences, I've helped seven-figure businesses globally see over 1500% ROI. But more than this, by taking the reins of their digital marketing, I've given clients an asset we can't claim back: time.
Your questions answered
What does a digital marketing expert actually do?
SEO is a long-term strategy. You may start seeing improvements in 3-6 months, but consistent growth and strong results build over time with continuous effort.
Do I need to invest in SEO if I have good website traffic?
Even with good traffic, SEO ensures your website holds visibility in search engines as algorithms change and competition grows. It’s also essential for long-term sustainability as new technologies emerge and AI changes how people search online.
Can you help me with local SEO?
Yes, I can optimise your website to target local search queries, ensuring your business shows up when customers in your area are searching for your services.
Is SEO a one-time task?
No, SEO requires ongoing optimisation as search engines and user behaviours change. Regular updates keep your site competitive and relevant.
What if I don’t understand the techie bits of SEO?
That’s where I come in. I’ll simplify the process and explain everything clearly, so you’re confident in the steps we’re taking to improve your site.
How do you measure the success of SEO efforts?
We’ll start with an SEO audit and plan that will clearly outline your current performance and help us set targets for the future. From here, I’ll track mutually agreed KPIs, such as traffic and conversions from organic channels, to measure the success of SEO.
Let's talk about you
Want a decade of digital and search marketing knowledge on your team?
A 30-minute call is all it takes to see whether we're a good fit to work together.