Digital Marketing Strategy & Planning For Small Business Owners

If there’s one mistake I’ve seen numerous business owners make over the years, it’s not taking the time to thoroughly research and document a strategic online marketing plan.

With online channels like social media so readily accessible, the ease of jumping in and getting started often seems like the best approach -especially when you’re a business owner wearing many hats and this could be a vital channel for increasing revenue quickly.

More often than not, this results in sporadic and ad-hoc marketing activity that doesn’t impact your audience or persuade them to buy from you.

For any online marketing activity to truly drive tangible business results, it’s absolutely essential to take the time to create a marketing strategy based on hard data.

You need to understand exactly how to reach your audience at the right time, in the right place and with the right message.

A sound online marketing strategy includes:

– Business and marketing goals

– Audience research and understanding

– Competitor analysis

– Channels and tactics and the role each plays

– The outline of how paid and non-paid activity will be used

– A plan for managing and maintaining data

– SMART goals and KPIs – how and when will you measure success?

– Budgets and responsibilities of all team members involved

I was feeling overwhelmed in my business with so little time to spend on what I really needed to do. I was running around in circles from one social media platform to the next but never really moving forward. Aimee has helped me overcome all this by strategising my marketing and social media and allowing me to focus on my strengths. Not only is Aimee highly productive, efficient, responsive and professional, she is also extremely pleasant to deal with and has great communication skills. Her experience working at a senior level in digital campaigns has been a major asset when it comes to providing sound advice.

Una Phelan

Econscious Living

Let’s create your digital marketing plan

I can work with you to build a documented online marketing strategy based on your audience, your business, and my extensive experience and understanding of the online marketing world.

Even better, I’ll do this without any requirement for you to commit to rolling out the strategy when it’s done.

Not sure if it’s a good idea to run a Google Ads campaign? Need to know what budget to plan for online advertising? Trying to figure out how social media is best used to communicate with your existing customers? Simply hire me to complete the research and strategy, then decide how and when you want to roll it out.

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