DIGITAL MARKETING & SEO SERVICES
SEO. Content. Google Ads.
Everything you need to be found online.
I help ambitious Founders and CEOs like you improve visibility across search and paid channels, with a clear roadmap and hands-on support that delivers real business results.
Strategic visibility in an AI world
The digital landscape is changing fast. Search is no longer just search engines like Google. It’s AI chat results, YouTube, and even niche forums. To be visible, your digital marketing and SEO services need to cover all these bases. That’s what I do. I help busy business owners like you get found by the right people – whether they’re typing, talking, or watching – so you get more qualified leads, sales, and better ROI.
The ultimate goal is to help you be found, be trusted, and be chosen. That’s why I ensure my SEO services:
Focus on a handful of clients to give each one the attention they deserve.
Work fully remote, using tools like Asana and Google Docs for smooth collaboration.
Include regular video calls to keep things clear and on track.
Use transparent pricing and fixed-fee packages – no hourly surprises.
Specialise in search engine optimisation, Google Ads, and content marketing.
STEP ONE
Search audit & plan
Get a fresh-eyed look at what’s working, what’s not, and what to do next.
You probably don’t have the time or resources to deep-dive into every detail of your digital visibility. But without a clear picture of your current performance, including strengths and opportunities, it’s hard to progress. That’s where I come in.
I’ll assess your presence, traffic, and conversions across organic search, your website content, and search advertising (Google Ads), all with an eye on how AI is shaping the results your potential customers see.
You’ll receive clear, practical recommendations and a plan to steer search and other digital marketing activities.
SEO review of your website
An SEO review considers three things: technical and site health, on-page optimisation, and off-site tactics.
Google Ads campaign assessment
For those already running Google Ads or other paid search activities, I’ll review your account setup, structure, bidding, budget, and more.
Keyword research and competitor analysis
Keywords still play a role in search optimisation, and your audit includes fill keyword research as well as competitor analysis for three businesses.
AI-powered results
Beyond traditional search engine results, I’ll examine how you’re showing up in AI-powered results, such as AI summaries, ChatGPT, Gemini, and more.
A simple, actionable summary
The audit findings are packaged into a simple slideshow, with strengths and opportunities neatly organised so you know where to focus next.
Video walkthrough + call
I’ll walk you through the audit insights and recommendations via recorded video, then we’ll jump on a call to discuss and answer any questions you might have.
Investment: $2000 AUD // £980 GBP inc. GST
Delivered within three weeks.
STEP TWO
Search marketing management
Ongoing digital and SEO support you can trust.
With a clear plan for search priorities that move the needle, you’ll likely want an expert to take action for you. After all, your limited time should be spent working on the business, not in it.
Enter your trusted digital partner.
We’ll set up a monthly retainer designed to give you consistent online visibility without getting overcomplicated. It’s a smart mix of SEO services, including technical site optimisation, on-page improvements, content production (such as blogs and eBooks), and paid advertising via Google Ads or Bing.
I handle the lot for you, leading with initiative, so you can improve marketing ROI without having to worry about the technical details or confusing SEO terms.
Search Marketing Management comes in two levels: Core and Plus. The package you need depends on your growth stage and budget.
SEO updates for web pages
From rewriting page content to tweaking page meta data, I’ll take care of the technical and on-page optimisations needed to strengthen your search presence.
Google Ads campaign management
Whether it’s Search, Shopping, Display, or YouTube, I’ll revamp or launch new Google Ads campaigns that attract the right people to your website, for engaged sessions and conversions.
Monthly blog posts
Crafted to suit your business and audience but tailored to please algorithms and engines, I’ll create engaging blogs that boost your search visibility and build trust with potential customers.
Visibility tracking and insights
Within search engine results pages (SERPs) and AI-powered results, I’ll measure and report on the metrics that matter. Using the KPIs agreed in the audit and planning phase, you’ll have a clear picture of progress.
Monthly progress calls & transparent reporting
You’ll gain access to a shared Asana board that shows exactly what’s happening on my side – the work in progress and future actions. We’ll collaborate digitally on tasks but schedule monthly progress calls, all included in a single, set fee that doesn’t blow out unexpectedly.
Strategic adjustments as needed
No strategy is set-and-forget, and that goes for search marketing too. From organic tactics to paid ads management, I keep one finger on the pulse of what’s changing in search, tweaking and adjusting your activity as needed.
Investment: From $2,990 AUD / £1,490 GBP per month
Minimum term: 3 months
DONE-WITH-YOU
Consulting & Advice
Sometimes you just need a second brain.
If you already have someone managing your marketing but want oversight or direction, I offer consulting and advisory support on a monthly or even weekly basis.
I’m here to support your needs.
Combining regular video calls with email support, consulting is flexible, strategic, and designed to help you stay on track, especially as the search landscape continues to shift with AI.
Think of it as having someone on hand to sense-check your tactics, draw insights from analytics, or help your team prioritise their next steps, so you can achieve greater results and ROI.
Monthly strategy session (1 hour)
A structured digital marketing strategy session focused on ways to boost your online visibility. Before our video call (or meeting, if you’re Perth-based!), you’ll receive an agenda for our session so we can make the most of our time together.
Email or shared doc support
Confused by a Google Analytics term? Unsure whether an error in your SEO tracking account is worth worrying about? Or simply want some ad-hoc digital marketing advice? Drop me an email for simple explanations and honest advice.
Feedback on campaigns, content, or reports
Share your blog ideas, web copy drafts, and even monthly reports with me, and I’ll comment directly within your docs so you can feel confident in your content before pushing it live.
Guidance on adapting to AI search behaviour
As the digital search landscape changes, it pays to have a specialist on hand to advise you about algorithm updates or AI developments that might affect your search visibility.
Templates and professional tools
Use the exact templates and processes I use with clients. Audit, strategise, and DIY your digital marketing, with tips on my go-to tools for everything from keyword research to AI search monitoring.
In-house marketing training (extra)
Receive bespoke training designed for in-house teams who are excellent at getting things done, but lack the digital specialist knowledge to roll out SEO, content, Google Ads, or search advertising campaigns with confidence.
From: $1,200 AUD // £600 GBP per month
No minimum term or lock-in contracts.
Don’t take my word for it…
“From the beginning, Aimee took the time to understand our wants and needs from a business growth perspective, and we trusted that she not only understood our brand but also that she actually cared about getting us results and being a part of our journey. She is very knowledgable and up to date on all the latest trends and we feel extremely comfortable leaving the management of our marketing in her capable hands. We would highly recommend Aimee to any business.”
– AUDREY & ASHTON, FOUNDERS, MOUNTAIN & MOON
“I love working with Aimee, she is professional, efficient and super-organised. Aimee set up and improved our website to bolster our online presence and search visibility. Our little school has since built up a strong presence online with a constant stream of new enquiries which translate into sales. Aimee handled our project creatively and effectively. I strongly recommend her services to anyone who wants to optimise their business.”
– GRACE TAN, FOUNDER, CHINESE DOJO
“From the first meeting I had with Aimee, I could tell that she was going to care for my Speech Pathology practice with the same degree of devotion that I have for it. It was so gratifying to be able to place the marketing side of the business in her capable hands. Aimee has made an enormous difference to the way we think about marketing our service, and is so in tune with the culture, philosophy and direction of the practice. She has increased referrals by 25%.”
– JENNY BAKER, FOUNDER, FREMANTLE SPEECH PATHOLOGY
Work together in three easy steps
01.
Contact form
Get in touch via the contact form here. Send a brief explanation of your business and what's prompted you to explore digital marketing support. I'll respond to your message with suggested dates and times for an introductory call.
02.
Introductory call
I like to think of this call as a 'fit check'. You'll share more about your digital marketing challenges, and I'll explain how I typically work. I only take on projects that are aligned with my skillset, so if it feels like we're a good match, I'll confirm there and then.
03.
Written proposal
Based on the information you shared during our call, I pull together a tailored proposal outlining your key challenges and the best package for your business needs. All that's left is for you to approve the proposal, and I get to work!
HI, I'M AIMEE BINSTEAD
Efficiency nerd. Digital specialist. Creative writer.
My digital career began in the fast-paced world of marketing and advertising agencies, where I led strategies to generate leads, increase ecommerce sales, drive behaviour change, and deliver commercial results for big-name brands. In a few years, I went from a uni graduate to a senior leader. The work was exciting, and the agency experience was unbeatable, but I longed for a more balanced lifestyle - one that allowed me to work remotely and flexibly alongside other passions.
In 2017, from a campervan in the Australian outback, I embraced the freelance life. I launched Trusted Online Marketer to help small and medium-sized business founders access the expertise and support of a digital marketing specialist, without the agency price tag. My goal is to enable time-poor owners and small teams to take off their marketing hat and spend their precious limited time elsewhere, confident that they have a digital partner who genuinely cares about their success.
Now, with more than a decade of experience crafting strategies that connect with audiences, I've helped seven-figure businesses globally see over 1500% ROI. But more than this, by taking the reins of their digital marketing, I've given clients an asset we can't claim back: time.
Your questions answered
Who are your digital & SEO services most suited for?
My packages are designed for founders and business owners who offer high-value services or products, have either a long sales cycle or a high sales volume, and need a trusted partner to lead their digital visibility efforts.
What’s the difference between the audit and the management packages?
The Search Audit & Plan is a one-off deep dive into your current search and content performance, with clear next steps you can action yourself or pass to your team. The management packages are ongoing retainers where I handle the strategy and execution for you – ideal if you want consistent visibility without having to manage the details.
How long before I see results from our work together?
That depends on your starting point and competitiveness of your industry, but most clients see traction within the first 3 months. SEO takes time to build, while Google Ads can deliver quicker wins. I’ll explain what’s realistic for your business from the outset.
Do you manage everything, or will I need other freelancers or agencies too?
For search-focused marketing (SEO, Google Ads, blog content), I handle most things in-house. I have sharp digital skills, but I’m no web developer, so some of the technical aspects will need to be passed to a specialist in this area. If you need help with web development or other channels like social media, branding, or graphic design, I’m happy to collaborate with your existing team or recommend someone trusted.
What if I already have someone managing my Google Ads or SEO?
Unfortunately, the SEO space comes with some rogue and unreliable ‘specialists’. If you’re outsourcing your search marketing but have reservations about what’s actually being done and its effectiveness, I can provide a confidential Search Audit & Plan that’s yours to do with as you wish.
If you have an in-house marketer or team, the Consulting & Advisory package is perfect for you. I can act as a strategic sounding board, offering insights, reviews, and guidance to help your team stay on track and adapt to changes, especially with AI now influencing how search works.
Do you offer social content creation?
I copywrite and produce long-term content for brands, including blog posts, eBooks, whitepapers, and other gated resources aimed at enhancing search visibility, lead generation, and building audience trust. I don’t work in the social media space, meaning I don’t offer social media content creation or manage your social media channels. I do, however, consult and advise on video production for search channels such as YouTube.
Let's talk about you
Want a decade of digital and search marketing knowledge on your team?
A 30-minute call is all it takes to see whether we're a good fit to work together.