STEP ONE
An SEO audit and plan that actually makes sense
I’ll run a deep audit of your website, organic search visibility, and Google Ads performance, then deliver it to you in simple terms (without smoke and mirrors!), with actionable next steps.
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Why run a search marketing audit now?
With AI-powered results reshaping the search landscape, staying visible means understanding where you stand across multiple channels – not just Google and Bing, but also answer engines like ChatGPT, Gemini and beyond.
Whether your traffic’s dipped, leads are slowing, or you’re simply unsure how good your search marketing truly is and what it’s doing for your business, this SEO audit delivers more than basic keyword rankings. It takes into account all of your organic and paid activities and how these are impacting conversions, to give you a clear-eyed view of your search presence, plus a plan to move forward with confidence.
Where your search visibility stands today.
What’s working (and what’s not).
What to prioritise next to grow qualified traffic.
About This Service
What’s included in a Search Audit & Plan?
Every search audit and plan is handled personally by me. I don’t handball to a junior, and I don’t use a basic template to deliver average insights. Instead, I dive deep into your search marketing performance, reviewing analytics, assessing your website content, and considering off-site tactics that influence search real estate. There’s no cookie-cutter about it and I share everything in simple terms.
You’ll walk away with a better understanding of how your business is (and isn’t) showing up in traditional search and AI-powered results, clarity on where to invest and what to fix, and the option to implement changes in-house, hand them off to me, or take them elsewhere (although the latter hasn’t happened yet!). In short, you’ll be armed and ready to improve SEO & paid search advertising.
SEO review of your website
An SEO review considers three things: technical and site health, on-page optimisation, and off-site tactics.
Google Ads campaign assessment
For those already running Google Ads or other paid search activities, I’ll review your account setup, structure, bidding, budget, and more.
Keyword research and competitor analysis
Keywords still play a role in search optimisation, and your audit includes full keyword research, prompt ideas, and competitor analysis for three websites.
AI-powered results
Beyond traditional search engine results, I’ll examine how you’re showing up in AI-powered results, such as AI summaries, ChatGPT, Gemini, and more.
A simple, actionable summary
The audit findings are packaged into a simple slideshow, with strengths and opportunities neatly organised so you know where to focus next.
Video walkthrough + call
I’ll walk you through the audit insights and recommendations via recorded video, then we’ll jump on a call to discuss and answer any questions you might have.
Investment : $2,000 AUD +GST // £980 GBP
Delivered within three weeks.
“MarCloud has worked closely with Aimee for over 6 years and she has played an extremely important role in our business growth. It began with Aimee supporting me as a solo consultant to what MarCloud is today with almost 30 people in the team. Aimee has adapted and been able to provide serious business value at all stages of our growth journey so far and she has always felt like an important part of our marketing team.”
– TOM RYAN, FOUNDER, MARCLOUD CONSULTING
“I love working with Aimee, she is professional, efficient and super-organised. Aimee set up and improved our website to bolster our online presence and search visibility. Our little school has since built up a strong presence online with a constant stream of new enquiries which translate into sales. Aimee handled our project creatively and effectively. I strongly recommend her services to anyone who wants to optimise their business.”
– GRACE TAN, FOUNDER, CHINESE DOJO
“By handing over our SEO and PPC campaigns, we’ve not only reclaimed valuable time but also seen a significant boost in our online visibility and conversions. Aimee’s comprehensive approach and deep understanding of digital marketing and our business have delivered real, measurable results. Traffic to our many sites have increased dramatically, and we’ve experienced a year-on-year improvement in lead quality and sales.”
– ABBY SQUIRE, MARKETING DIRECTOR, SMART GROUP LTD
Your questions answered
Who is this SEO audit best for?
The Search Audit & Plan is for Founder-led businesses looking to take back control of their visibility, teams who have been burned by previous SEO partners or received confusing and underwhelming reports, and time-poor CEOs who want clear, strategic advice they can act on.
What makes this SEO audit different from others?
Many SEO audits are either surface-level scans or upsells in disguise. This one’s different. You’ll get a tailored, detailed review of your search performance across both organic and paid channels, with recommendations and priorities clearly outlined. It’s designed to give you insight and control over future activity, not confuse you.
Can I implement the recommendations myself?
Absolutely. You’ll receive an actionable summary and a video walkthrough so you know exactly what to prioritise. You can action it in-house or ask me to help – whatever suits you. I offer Search Marketing Management packages to support you long-term, so you’re not left chasing your tail with yet another list of to-dos.
Will this audit improve my search presence right away?
The audit itself doesn’t change your search presence. As a report-style overview, it gives you the clarity to do the right things that will. Think of it as the roadmap. If you follow the recommendations, you’ll be moving in the right direction.
Is this audit suitable if I'm already working with an SEO agency?
Yes. Unfortunately, the SEO industry is rife with disingenuous ‘experts’, so some clients come to me for a second opinion or clarity on what their agency is doing. An SEO audit can either validate what’s being done, highlight gaps, or help you ask better questions – all without stepping on toes.
HI, I'M AIMEE BINSTEAD
Efficiency nerd. Digital specialist. Creative writer.
My digital career began in the fast-paced world of marketing and advertising agencies, where I led strategies to generate leads, increase ecommerce sales, drive behaviour change, and deliver commercial results for big-name brands. In a few years, I went from a uni graduate to a senior leader. The work was exciting, and the agency experience was unbeatable, but I longed for a more balanced lifestyle - one that allowed me to work remotely and flexibly alongside other passions.
In 2017, from a campervan in the Australian outback, I embraced the freelance life. I launched Trusted Online Marketer to help small and medium-sized business founders access the expertise and support of a digital marketing specialist, without the agency price tag. My goal is to enable time-poor owners and small teams to take off their marketing hat and spend their precious limited time elsewhere, confident that they have a digital partner who genuinely cares about their success.
Now, with more than a decade of experience crafting strategies that connect with audiences, I've helped seven-figure businesses globally see over 1500% ROI. But more than this, by taking the reins of their digital marketing, I've given clients an asset we can't claim back: time.
Work together in three easy steps
01.
Contact form
Get in touch via the contact form here. Send a brief explanation of your business and what's prompted you to explore digital marketing support. I'll respond to your message with suggested dates and times for an introductory call.
02.
Introductory call
I like to think of this call as a 'fit check'. You'll share more about your digital marketing challenges, and I'll explain how I typically work. I only take on projects that are aligned with my skillset, so if it feels like we're a good match, I'll confirm there and then.
03.
Written proposal
Based on the information you shared during our call, I pull together a tailored proposal outlining your key challenges and the best package for your business needs. All that's left is for you to approve the proposal, and I get to work!
Let's talk about you
Want a decade of digital and search marketing knowledge on your team?
A 30-minute call is all it takes to see whether we're a good fit to work together.