STEP TWO
Digital & SEO management that won’t leave you wondering what’s being done
With transparent project management and regular reporting explained in everyday terms (not overly complicated jargon) my done-for-you content marketing, Google Ads, and SEO management packages ensure your business stays visible across organic and paid search platforms.
Freelance SEO management // Efficient digital marketing // Expert Google Ads support // Effective content marketing // Transparent digital reporting // Freelance SEO management // Efficient digital marketing // Expert Google Ads support // Effective content marketing // Transparent digital reporting // Freelance SEO management // Efficient digital marketing // Expert Google Ads support // Effective content marketing // Transparent digital reporting // Freelance SEO management //
An expert to lead your marketing
The problem isn’t finding someone to do the work. It’s finding someone to champion and take ownership of your digital performance.
Maybe you’ve tried working with an agency, but the comms were slow and you found yourself bouncing between team members, hoping for somebody to explain the actions happening behind the scenes. Maybe you hired a freelancer, but found yourself having to micro manage and chase for updates. Maybe you’ve kept your search marketing in-house, but it’s always last on a long list of to-dos.
What you need now is reliable, commercially-minded execution. Someone to lead your search and digital strategy, think ahead, examine what’s working, and make sure your visibility doesn’t decrease as algorithms and technologies advance. That’s what done-for-you digital and SEO management is for.
A dedicated digital marketing specialist working remotely as part of your team.
Transparent digital and SEO management with regular, reliable, and easy-to-understand reporting.
An improved digital presence that helps you be found, be trusted, and be chosen.
About This Service
What’s included in Search Management?
Search Marketing Management is a monthly retainer that helps keep your business visible across the internet – whether that’s in traditional search engine results pages, AI search summaries and answer engines like ChatGPT, or channels like YouTube and online forums. I combine SEO, content marketing, and Google Ads, to ensure prospects not only find you, but engage and buy from you.
There are two versions of Search Marketing Management: Core and Plus.
– Core gives you the essentials of proactive SEO activity so you can maintain presence and improve steadily over time.
– Plus gives you more volume, more channels, and more momentum when you’re in a growth phase or facing stiffer competition.
Both management services are handled by me (though I may partner with specialists in the areas I don’t have specific expertise i.e. web development, graphic design, video production, and so on). I use Asana for shared visibility over all work in progress, and we’ll have regular catch ups to discuss progress and recommendations for the coming months. In short, you’re always aware of what’s happening behind the scenes and how that’s connected to your wider digital marketing strategy and business goals.
Web page optimisation
Targeted improvements to help your key web pages rank and show up where it matters.
Site health improvements
Technical fixes and adjustments to your website working in collaboration with your web dev team, to ensure crawlers and humans can access and experience your content well.
Google Ads campaign management
Focused paid ad activity across search, display, video, and shopping – whichever channels make sense for your goals.
Monthly blog posts
Useful blog content that builds authority and helps bring in the right traffic.
Keyword tracking and insights on AI-generated visibility
A clear view and regular updates on where you stand in search results and AI summaries.
Monthly progress calls and transparent reporting
You’ll never be in the dark about how digital marketing is influencing your business.
Adjustments based on the evolving search landscape
Your digital and search marketing plan evolves as search and buyer behaviour shift.
Investment: From $2,990 AUD +GST // £1,440 GBP
Minimum term: Three months
“MarCloud has worked closely with Aimee for over 6 years and she has played an extremely important role in our business growth. It began with Aimee supporting me as a solo consultant to what MarCloud is today with almost 30 people in the team. Aimee has adapted and been able to provide serious business value at all stages of our growth journey so far and she has always felt like an important part of our marketing team.”
– TOM RYAN, FOUNDER, MARCLOUD CONSULTING
“I love working with Aimee, she is professional, efficient and super-organised. Aimee set up and improved our website to bolster our online presence and search visibility. Our little school has since built up a strong presence online with a constant stream of new enquiries which translate into sales. Aimee handled our project creatively and effectively. I strongly recommend her services to anyone who wants to optimise their business.”
– GRACE TAN, FOUNDER, CHINESE DOJO
“By handing over our SEO and PPC campaigns, we’ve not only reclaimed valuable time but also seen a significant boost in our online visibility and conversions. Aimee’s comprehensive approach and deep understanding of digital marketing and our business have delivered real, measurable results. Traffic to our many sites have increased dramatically, and we’ve experienced a year-on-year improvement in leads and sales.”
– ABBY SQUIRE, MARKETING DIRECTOR, SMART GROUP LTD
PACKAGES
Fixed fees. Clear scope. One leader.
Core
From $2,990 AUD monthly
SEO optimisation for 2 x priority pages
Site health improvements
Management of 2 x Google Ads campaigns
1 x published blog post
Keyword tracking + AI visibility
Monthly progress calls + reporting
Strategic adjustments over time
Plus
From $4,990 AUD monthly
SEO optimisation for 4 x priority pages
Site health improvements
Management of 4 x Google Ads campaigns
2 x published blog posts
Keyword tracking + AI visibility
Monthly progress calls + reporting
Strategic adjustments over time
Extras
Optional as needed
Gated content marketing (eBooks, etc.)
Email marketing support
Automated marketing journeys
Conversion rate optimisation
Analytics & tracking setup
HI, I'M AIMEE BINSTEAD
Efficiency nerd. Digital specialist. Creative writer.
My digital career began in the fast-paced world of marketing and advertising agencies, where I led strategies to generate leads, increase ecommerce sales, drive behaviour change, and deliver commercial results for big-name brands. In a few years, I went from a uni graduate to a senior leader. The work was exciting, and the agency experience was unbeatable, but I longed for a more balanced lifestyle - one that allowed me to work remotely and flexibly alongside other passions.
In 2017, from a campervan in the Australian outback, I embraced the freelance life. I launched Trusted Online Marketer to help small and medium-sized business founders access the expertise and support of a digital marketing specialist, without the agency price tag. My goal is to enable time-poor owners and small teams to take off their marketing hat and spend their precious limited time elsewhere, confident that they have a digital partner who genuinely cares about their success.
Now, with more than a decade of experience crafting strategies that connect with audiences, I've helped seven-figure businesses globally see over 1500% ROI. But more than this, by taking the reins of their digital marketing, I've given clients an asset we can't claim back: time.
Your questions answered
What does SEO management include in your monthly retainer?
My SEO management includes optimisation of key web pages, long-form content creation, keyword tracking, and strategic adjustments based on how search and AI tools are evolving. I don’t simply go through the motions – I provide hands-on, commercially focused work designed to improve your visibility and ROI.
How is this different from hiring an agency?
Unlike agencies juggling dozens of accounts, I lead, plan, and deliver your search marketing myself, working as a remote member of your team. You get one point of contact, clear deliverables, and proactive support, without chasing or wondering what’s being done.
Will you manage both SEO and Google Ads?
Yes. Your SEO and Google Ads are managed together under one strategic search marketing plan. This includes ad campaign setup, optimisation, and reporting across Search, Display, Shopping and YouTube (depending on your package).
Can you help with AI visibility, like in ChatGPT or Gemini?
I track how your content appears across the internet, including in AI-generated answers, and adjust your strategy accordingly. It’s part of ensuring your business stays visible in the tools people are using to search and discover brands.
Who is Search Marketing Management best suited for?
I work directly with Founders or CEOs of small to mid-sized businesses, typically those with longer sales cycles and a high value product or service. But ultimately, I work with businesses who appreciate that a quality digital presence matters, but who don’t have the time, specialist skills, or in-house resources to manage it all. If you’re looking for dependable, strategic search support that ties all activity back to sales and ROI, we’re likely a good fit!
Work together in three easy steps
01.
Contact form
Get in touch via the contact form here. Send a brief explanation of your business and what's prompted you to explore digital marketing support. I'll respond to your message with suggested dates and times for an introductory call.
02.
Introductory call
I like to think of this call as a 'fit check'. You'll share more about your digital marketing challenges, and I'll explain how I typically work. I only take on projects that are aligned with my skillset, so if it feels like we're a good match, I'll confirm there and then.
03.
Written proposal
Based on the information you shared during our call, I pull together a tailored proposal outlining your key challenges and the best package for your business needs. All that's left is for you to approve the proposal, and I get to work!
Let's talk about you
Want a decade of digital and search marketing knowledge on your team?
A 30-minute call is all it takes to see whether we're a good fit to work together.