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Email marketing and automation can drive great ROI
Owning and making the best use of an email marketing database is a powerful thing but it can be hugely time-consuming. Capturing information, entering it into lists, designing emails, trying to dissect whether emails are performing well: all of these are tasks that need to be done but can be ticked off the list efficiently when you know how.
Automating your email marketing is the absolute best thing you can do for your business and your sanity.
Online retailers have been doing it well for years but all industries can make use of automated email marketing.
Whether it’s a welcome email to a new subscriber, a course delivered by weekly emails, or a simple cart abandonment reminder, having the right software to send timely emails without lifting a finger is a game-changer.
The problem is, there are so many email marketing platforms out there, how do you choose the right one?
Once you’ve chosen it, how do you find the time to set up all the automation, write the emails, embed the images, work out the tech to integrate with your website, and so on.
Setting up email marketing can be time-consuming.
However, it’s another example of how putting in a few hours upfront can save you time in the long run because once that automated email system is running, you can nurture potential customers without doing a thing.
Plus, if you use a Virtual Marketer who’s familiar with the software, copywriting and website set up, it’s a whole lot easier and faster.
Working with Aimee was an absolute breeze. She made what is normally a stressful situation for me actually enjoyable. The prompt replies and actioning of works showed production results quickly and efficiently.
Not to mention when we came across a few walls, Aimee quickly rectified and found ways around them. I am so thankful to have come across Aimee and plan to only use her for everything web related from now on.
Let’s get your email marketing set up quickly and correctly
Working together, we can get the software and processes your business needs in place, so you can collect the data of those who visit your website, engage with you on social media, and purchase from you.
I’ll put together a strategic email marketing plan that will allow you to achieve your business goals, whether that’s to nurture potential customers, recapture lost e-commerce sales, increase recommendations from past customers, encourage repeat purchases, or something else.
I’m well-versed in email marketing automation software, especially MailChimp, ActiveCampaign and HubSpot. Get in touch if you want some support in setting up or reviewing your email marketing system and approach.
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