Frequently asked questions

If you’re a founder or marketing decision-maker at a high-value service or product business and you’re looking for transparent, results-driven digital marketing, then we’re likely a good fit. I specialise in SEO, Google Ads, and content marketing that builds trust and generates qualified leads, not just traffic. But the best first step is for us to jump on a call and see whether we’re a good match!

Firstly, I focus on commercial outcomes, not vanity metrics. That means tracking qualified leads, conversions, and meaningful engagement over just rankings or impressions. Your plan and reporting metrics are designed to support your customer journey, from search to site to sale.

I’ve partnered with B2B and B2C businesses in Australia and the UK across industries including tech, retail, hospitality, professional services, and ecommerce. The common thread is a founder or small team looking for an experienced, no-nonsense partner who can lead digital marketing without the fluff.

I specialise in Search ‘Everywhere’ Optimisation, meaning I focus solely on SEO, GEO, Google Ads and content marketing. I don’t offer social media management nor social content creation, and I no longer run paid social advertising campaigns for my clients. 

New clients start with a one-off Search Marketing Audit with zero lock-in contracts or minimum terms before deciding whether to continue with done-for-you management. For ongoing support, there is a minimum term of three months and this is solely to reflect the long-term strategy of SEO and content marketing. Results with these approaches don’t happen overnight, so the minimum term agreement helps ensure enough work is done and enough time has passed for us to assess performance fairly. After this, flexibility is built in so you can scale up or down based on your business needs.

That’s fine! I often collaborate with internal teams, web developers, or existing partners. I can easily slot in as a specialist to support specific channels like SEO or Google Ads.

It depends on the service. Google Ads can drive leads quickly once live, while SEO and content are long-term strategies. I’ll give you realistic timeframes upfront, and I only recommend services that align with your goals and timeline.

I use Asana for project management, giving you a view over all work in progress and upcoming tasks. You’ll also receive access to a 24/7 dashboard containing our agreed KPIs, so you can see how performance is going without having to wait for your monthly report. However, each month we’ll still jump on a video call so I can provide you with straightforward updates (no jargon!) and we can discuss next steps.