Google Ads planning, setup and management


You can spend hours sussing out your Google Ads account structure, the right keywords and match types, ad copy, how to see search terms, and setting up conversion tracking. Or, you can hire me to run your campaigns and spend your time more wisely. If you already have an advertising account, I can audit and improve it too.

At first glance, setting up a Google Ads campaign seems straightforward… but it’s not.

The interface of Google Ads is very-user friendly and with Google giving you tips and hints as notifications, it is possible to give this channel a go by yourself.


There are whole layers of complexity to a successful Google Ads campaign that can mean the difference between ROAS, or not.

That’s why I recommend you bring in an expert to help you get set up correctly, at the very least.

Otherwise, you run the risk of spending time adding keywords, writing ads, and setting up the admin side of things only to find you’re spending money with no return.

The most common problems I see in my new clients’ accounts are:

  • Guessing at keywords instead of doing the research
  • Using broad match keywords only
  • Not using single keyword Ad Groups
  • Not creating a consistent journey from search query to landing page
  • Setting up the account and leaving it to run without optimising

These are the types of problems I can flag and solve for you.

From getting you started and then coaching you to manage your campaigns, or managing the entire thing for you and reporting the results regularly, I help you generate a better return on investment from Google Ads, whilst saving you valuable hours!

Within just four weeks, the changes Aimee made to our digital marketing strategy resulted in an uplift of volume and quality of leads. Working hand-in-hand with our existing website agency, Aimee efficiently gave valuable input with regards to our website content, social media activity and paid advertising to better our generation of new clients and partners. I welcome Aimee to work with us at any point in the future. Her impact on the business has been invaluable.
David Carrick

Small Business Owner, Cert Plus Training & Assessment

Let’s run profitable Google Ads campaigns for your business

If you already have a Google Ads account and campaigns running, I can audit, make recommendations to improve and then roll out these changes for you.

If you’re just getting started with Google Ads,  I’ll do all the legwork to get you off the ground quickly and correctly, then manage and improve your campaigns month-by-month.

What’s more, unlike most media agencies, I won’t markup your advertising spend (typically 10% or more!).

No matter how much you invest in Google Ads the only fee I charge is for my time.



Digital marketing consulting services

Strategy & Planning

Companies that have a written marketing strategy grow faster.


Organic traffic has a 14.6% conversion rate, it's important.

Social Advertising

54% of social browsers use social media to research products.


Businesses that blog generate more leads than those that don't.

Email Marketing

Email marketing is still one the best ROI-driving channels online.

Google Ads

Google Ads get your business in front of people ready to buy.


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