MarCloud Consulting website
Moz chart showing the increase in search traffic in a single year
Increasing traffic from search engines for MarCloud Consulting
PROJECT SERVICES INCLUDED:
SEO and Content Strategy
As the Founder of a marketing automation consulting company, Tom Ryan wears a lot of hats.
One of these hats is a digital marketing manager and up until we started working together, Tom had done a great job at setting his website up well for both humans and search engines.
Despite this, Tom knew that he wasn’t an expert in search engine optimisation and he didn’t have the time to learn the ins and outs, nor produce the content and activities needed on an ongoing basis.
I became Tom’s remote SEO freelancer, focused on increasing organic traffic to the site which would convert to enquiries and clients.
How I work with Tom to increase organic traffic
The first stage of my work with Tom was to perform an SEO audit and find out where improvements could be made to the website. Any ‘quick wins’ that would help were implemented right away. For example:
- A focus on page purpose and keyword research
- Meta data updates
- Tweaks to site and page structure
- Technical optimisations for increased site speed etc.
Following these ‘quick wins’, I created a long-term SEO and content strategy. This strategy focused highly on blogs, which I have written and published both on the Marcloud Consulting site and on external sites, in the months since.
Within 12 months of the initial improvements to the MarCloud Consulting website, rankings and website traffic had all increased magnificently!
The website ranks on the first page of Google for 236% more target keywords than it did previously.
11 of the most important keywords rank the website in positions 1-3.
As you can see in the Moz chart above, this led to a massive increase in website traffic, from 600 per month to 1600 per month.
What’s more, this traffic stays on the website and views multiple pages – it’s good quality!
Tom is still a valued client and the SEO progress continues!
Since working with Aimee we’ve noticed a sharp increase in website form submissions (including some from very big companies), highly targeted PPC campaigns set up & running, almost a 50% increase in keywords ranking on the 1st page of Google and our marketing strategy has been created & defined so we now have a clear direction for the business. Aimee has taken a huge weight off of my shoulders as she is proactive and autonomous which is exactly what all small businesses need. I’d highly recommend Aimee as she has been a crucial part in MarCloud’s progress.
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