SEO, web design, and long-term blog support for Mixology Crew

PROJECT SERVICES INCLUDED:

Bart Kuiper founded Mixology Crew as a side-hustle to his day job working in IT. Getting the most out of the limited time he had available to work on the business has always been important for him. 

When Bart and I first met, the existing WordPress website was a temporary placeholder until a more engaging and SEO-ready site could be built. I was engaged to update the website from a brand, UX, and search engine optimised point of view, so that more people would discover Mixology Crew online and proceed to buy its product.

Fast improvements and a long-term approach

Quickly, I made updates to the site structure and look and feel, to deliver Bart a website he was excited about; one that would both attract and encourage visitors to shop the Mixology Crew cocktail-making kit by clicking straight to its Amazon listing.

As Bart understood though, the website changes were a quick win but for the website to really begin to compete in organic search results, we needed fresh, original content to be posted regularly. Since the launch of the new website, I’ve researched, written and published regular fortnightly blogs to the website, all working to improve SEO and user experience.