Original website
New website
Better search visibility for
Fremantle Speech Pathology
PROJECT SERVICES INCLUDED:
SEO Audit
Web Design
Web Development
Google Analytics Setup
When Jenny Baker first contacted me about improving her local search presence, she had been running her speech pathology practice in Perth, Western Australia, for thirty years.
Historically, clients came from referrals, given by their doctor or school, yet Jenny knew that she needed to more actively promote her business online, to get new patients directly.
A website existed but it wasn’t performing very well for organic search and Jenny simply didn’t have the time to learn or make SEO changes.
How I worked with Jenny to improve her SEO
Following an initial discussion, in which I learned all about Jenny’s areas of expertise and the most important types of clients for her business, I started with keyword and competitor research.
While Jenny continued to manage her practice, I put in the required time to plan, share with her, and then roll out significant changes to Jenny’s website that would help her to rank better in local search results. These included:
- A site page restructure
- Updates to meta data
- A brief redesign of each page for SEO and better user experience
- Technical optimisations
Once the on-site changes were in place, I gave Jenny blog topic recommendations and coaching that would help her to produce content internally and continue to optimise her website over the coming months.
The result
Jenny now owns a website that is set up to best practice SEO guidelines and which has been given a bit of a design makeover in the process!
Within just a few months of both the SEO changes and a low budget Google Ads campaign (which I also managed) launching, website enquiries had increased by 25%.
Fast forward almost two years and Fremantle Speech Pathology continues to be a client of mine. The business is thriving and has reached full capacity for patients!
Needless to say, Jenny is one of my biggest advocates, and you can read her independently written testimonial below.
From the first meeting I had with Aimee, I could tell that she was going to care for my Speech Pathology practice with the same degree of devotion that I have for it. It was so gratifying to be able to place the marketing side of the business in her capable hands. Aimee has made an enormous difference to the way we think about marketing and advertising our service, and is so in tune with the culture, philosophy and direction of the practice. She has increased our referrals by 25%.
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