A WordPress website for solopreneur Jake Lalich

When Jake first got in touch, on the recommendation from another of my happy clients, he mentioned that owning his own website had been on his agenda for a while.

As a personal trainer in Perth, Jake wanted to ramp up his own marketing so he could diversify his income streams and ensure that when the time came to recruit new clients, he already had a solid audience and their data.

The brief for me was to design and build a WordPress website that would allow for great SEO and content capabilities.

The site also needed to have ecommerce functionality, that would make for an efficient and automated sign up process for events.

Historically, Jake had handled all event and client sign-ups manually, which simply took too much of his time.

So, after discussing the design style and branding with Jake, I got to work.


The result

Within just a few weeks, I delivered a site that met all of the criteria and is:

– Optimised for local search
– A great design that engages visitors
– Easy to navigate
– Showcasing the Jake Lalich brand
– Intuitive to update in the backend

I also created all of the automated emails and workflow for event sign-ups using ActiveCampaign to save Jake hours of manually processing these. Jake is still a client of mine for Virtual Marketing services such as social media marketing.


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