Increasing ecommerce sales using social advertising campaigns



Marketing Audit


Social Advertising Strategy


Social Advertising Management

Audrey Allen and Ashton Cameron have created a fabulous brand, called Mountain and Moon, which celebrates statement women by adorning them with statement jewels.

Feeling as though they had reached the limits of what they could do with their marketing, the business owners approached me to help them take it to the next level.

The first task was to better understand their activity and performance to date, as well as uncover issues and opportunities, by doing a full audit of their digital marketing channels.

This groundwork unveiled many insights, including a need to invest more time and budget into paid advertising on social media in order to attract potential customers to the website, where they can buy online.

Strategic social advertising

With Facebook and Instagram as the primary focus, I pulled together a strategic advertising campaign strategy that would give MM the direction, creative approach, targets and KPIs they needed to be able to not only run social advertising campaigns but effectively monitor and measure these.

Of course, the ladies soon realised they had no interest (or time!) for doing the hands-on management of their social campaigns, so I took this on for them.

Social advertising has since become a core part of the business’ marketing mix, with campaigns running on a monthly basis.

Examples of Mountain and Moon social ads
Mountain and Moon website home page
Mountain and Moon jewels

Mountain and Moon statement jewels

The result

After one year of running consistent and strategic social advertising campaigns, Mountain and Moon have seen:

  • 25% more transactions from social channels than in the previous period.
  • 29% higher revenue from social channels.
  • An average return on advertising spend of 5.19.

The advertising has also contributed to increased results from other channels, with total website sessions up 55% in comparison to the previous period and total revenue up 55% too.

Audrey and Ashton at Mountain and Moon continue to be wonderful clients!

Working with Aimee over the past year has been a really great experience for us. As a small business we need to wear many hats and sometimes it isn’t possible to do it all, so Aimee has become an integral part of our team with her expert handling of our monthly social media advertising campaigns.

From the beginning, she took the time to understand our wants and needs from a business growth perspective, and we trusted that she not only understood our brand but also that she actually cared about getting us results and being a part of our journey. She is very knowledgable and up to date on all the latest social media trends and we feel extremely comfortable leaving the management of our marketing in her capable hands. We would highly recommend Aimee to any business who is looking for an experienced and professional but personal approach to their marketing and advertising management. Thanks for everything! 

Audrey Allen & Ashton Cameron

Founders, Mountain and Moon


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