A common challenge for small business owners is measuring their social advertising impact.
Perhaps you are already running ads on social media, either boosting your Facebook Page posts or setting up retargeting ads.
Maybe you know social advertising is a channel you need to test given your audience spend so much time there.
Either way, you’ll want to feel confident that the time, effort and investment you put into these types of ads actually pay off in sales for your business.
It’s extremely hard to measure social advertising performance without:
- A documented plan outlining KPIs
- Tracking set up on your website
- Consistently reviewing and measuring results
All of these will allow you to get clear about the type of activity, audience targeting, ad content, and budget you should be using.
It might seem like admin work upfront but taking a strategic and measurable approach to social advertising is the best recipe for success in the long-run.