KNOW HOW WELL YOUR SOCIAL ADVERTISING IS PERFORMING
Run strategic social advertising that’s tracked correctly
When you run adverts on Facebook, LinkedIn, Instagram, or Twitter, you might struggle to understand how much impact these actually have on your business. If you don’t have a plan to begin with, including KPIs and the right tracking, you can’t measure performance. That’s where I come in.
A common challenge for small business owners is measuring their social advertising impact.
Perhaps you are already running ads on social media, either boosting your Facebook Page posts or setting up retargeting ads.
Maybe you know social advertising is a channel you need to test given your audience spend so much time there.
Either way, you’ll want to feel confident that the time, effort and investment you put into these types of ads actually pay off in sales for your business.
It’s extremely hard to measure social advertising performance without:
- A documented plan outlining KPIs
- Tracking set up on your website
- Consistently reviewing and measuring results
All of these will allow you to get clear about the type of activity, audience targeting, ad content, and budget you should be using.
It might seem like admin work upfront but taking a strategic and measurable approach to social advertising is the best recipe for success in the long-run.
I was feeling overwhelmed in my business with so little time to spend on what I really needed to do. I was running around in circles from one social media platform to the next but never really moving forward. Aimee has helped me overcome all this by strategising my marketing and social media and allowing me to focus on my strengths. Not only is Aimee highly productive, efficient, responsive and professional, she is also extremely pleasant to deal with and has great communication skills. Her experience working at a senior level in digital campaigns has been a major asset when it comes to providing sound advice.
Let’s run social ads campaigns that get results
If you are already running social advertising but need an objective review of your activity and how well it is set up or how it could be improved, I can do this for you.
With my guidance and technical understanding of social platforms and website analytics and reporting, I can give you insights and recommendations on how to set up your campaigns, or I can do it all for you.
In some cases, clients ask that I write them a sound social ads strategy and then they roll it out internally.
In others, I do the legwork and manage the campaigns on behalf of the client, with a proactive approach to improving and reporting on these month-by-month.
Either way, we can work together to run social ads campaigns for your small business that get the results that you need.
LET'S GROW YOUR BUSINESS
Digital marketing consulting services
Strategy & Planning
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