Fifteen years ago, a business’ website was seen purely as an online brochure.
It was all about shouting your amazing USPs and benefits, using flashy graphics, and black-hat (a.k.a dodgy) SEO tactics to rank well.
To build a website back then, you needed to know how to code and your design had to be created from scratch.
Fast forward to today you’ll find that neither of these is the case.
Firstly, to rank well in search engines and really engage visitors with your brand to the point that they take action, a website needs to focus on their needs first.
What is their journey when seeking and buying your product or service?
How do you set your site up to answer as many of their questions about your field of expertise as possible, whilst still leaving them needing you?
The best and highest converting website owners have figured this out.
Secondly, the options these days for affordable website creation are brilliant. They are so much more accessible for low-budget businesses.
The websites I build for clients are based on the amount they can invest upfront on things like buying a web domain, using a hosting company, and the functionality they need now and in the future.
WordPress.org with shared hosting – the most scalable website building platform and my usual recommendation. I use Divi theme, which comes with pre-made but easy to customise layouts, to build stunning sites for different types of clients (you can see a few here).
We’ll chat about your customers, the search terms they might use to find you and the kinds of information they usually like to know.
Then I’ll do in-depth keyword and competitor research to make sure your site doesn’t just look fab, it’s made with the foundations to be judged highly in the eyes of Google too.
I work primarily in WordPress where we can select from hundreds of beautifully designed and pre-made Divi theme templates, with the ability to customise these completely to fit your brand.