DIGITAL MARKETING CASE STUDY
70+ qualified leads from organic search in six months for Flolux
Industry: Manufacturing
70+ qualified organic search leads // 2x rankings on page one of Google // 63% increase in organic traffic // 145+ leads from cold email outreach // 25% cold email open rate // 70+ qualified organic search leads // 2x rankings on page one of Google // 63% increase in organic traffic // 145+ leads from cold email outreach // 25% cold email open rate // 70+ qualified organic search leads // 2x rankings on page one of Google // 63% increase in organic traffic // 145+ leads from cold email outreach // 25% cold email open rate // 70+ qualified organic search leads //
The challenge
Flolux, a premium provider of high-quality swimming pool fittings, caters primarily to professional pool builders. Founder Chris Adams sought a solution to improve the brand’s online visibility and lead generation. He needed somebody to help both attract pool builders to the website through strategic inbound marketing and drive immediate leads through targeted cold email outreach campaigns.
The solution
With short and long-term goals in mind, I devised a multi-channel strategy that centred on search marketing (paid and organic) and lead generation email marketing. I began with a full audit of the brand’s digital presence, then followed this with hands-on improvements to the Flolux website. From technical to page content changes, I ensured the site was properly optimised for both humans and search engines alike. I also planned and launched Google Ads campaigns as we worked on improving organic search.
Alongside this, I sourced publicly available data and sent monthly lead generation emails to key prospects for Flolux. The emails were plain text, personalised, and encouraged a direct response. I handled all aspects of the email platform setup, data management, and so on.
Optimising the website for search: Resolving crawler issues, reworking web page copy, and overseeing a website redesign.
Managing email outreach: From selecting the best email marketing platform to copywriting and data management.
Paid search campaigns: To ensure a consistent flow of traffic and conversions during the early stages of SEO efforts.
DIGITAL MARKETING CASE STUDY
The results
63%
increase in organic search traffic.
2x
the number of keywords ranking on Google.
70+
qualified leads from organic search in six months.
25%
cold email open rate.
145+
leads from cold email marketing.
3%
average click-through rate for emails.
Work together in three easy steps
01.
Contact form
Get in touch via the contact form here. Send a brief explanation of your business and what's prompted you to explore digital marketing support. I'll respond to your message with suggested dates and times for an introductory call.
02.
Introductory call
I like to think of this call as a 'fit check'. You'll share more about your digital marketing challenges, and I'll explain how I typically work. I only take on projects that are aligned with my skillset, so if it feels like we're a good match, I'll confirm there and then.
03.
Written proposal
Based on the information you shared during our call, I pull together a tailored proposal outlining your key challenges and the best package for your business needs. All that's left is for you to approve the proposal, and I get to work!
Let's talk about you
Want a decade of digital and search marketing knowledge on your team?
A 30-minute call is all it takes to see whether we're a good fit to work together.