GOOGLE ADS CASE STUDY
Harris Engines receives 65% of enquiries from Google Ads alone
Industry: Engineering
65% of web enquiries from Google Ads // 120% increase in site traffic // #1 source of website traffic // 65% of web enquiries from Google Ads // 120% increase in site traffic // #1 source of website traffic // 65% of web enquiries from Google Ads // 120% increase in site traffic // #1 source of website traffic // 65% of web enquiries from Google Ads // 120% increase in site traffic // #1 source of website traffic // 65% of web enquiries from Google Ads // 120% increase in site traffic // #1 source of website traffic // 65% of web enquiries from Google Ads //
The challenge
Sue and Mark Thomas have been running a successful engine machining business in Perth, Western Australia, for years. While they had experimented with Google Ads, they quickly realised that managing an effective campaign required more time and expertise than they had anticipated. Sue initially contacted me for a 1:1 coaching session to understand the platform better. However, it soon became clear that to truly unlock the potential of Google Ads, they needed ongoing management. That’s when Harris Engines decided to outsource their Google Ads strategy to me.
The solution
Running a successful Google Ads campaign starts with the right foundation. For Harris Engines, I began with a deep dive into keyword and competitor research, followed by a carefully planned account structure. This structure was designed to ensure ads would target the right search terms, reaching the right audience at the right time.
Key elements of the strategy included:
Keyword & competitor research: Ensuring Harris Engines’ ads appeared for the most relevant search terms and stayed competitive.
Ad and asset copywriting: Crafting compelling ad copy and assets that achieve high quality scores and attract clicks.
Full conversion tracking: Setting up tracking for key actions, such as enquiry form completions, to measure valuable interactions.
GOOGLE ADS CASE STUDY
The results
65%
of all website enquiries attributed to Google Ads.
120%
increase in total website traffic.
#1
source of site traffic is Google Ads.
“The Google Ads plan Aimee crafted for Harris Engines has done wonders for our business.”
“Google Ads delivers a steady flow of enquiries and new customers, to the point that our biggest challenge is servicing the workload! Aimee is diligent and consistent with reporting, sending us monthly updates displayed in a real-time dashboard. Working together has been a breeze, which is just another reason we’ve relied on Aimee for Google Ads management for many years.”
– SUE & MARK THOMAS, FOUNDERS, HARRIS ENGINES
Work together in three easy steps
01.
Contact form
Get in touch via the contact form here. Send a brief explanation of your business and what's prompted you to explore digital marketing support. I'll respond to your message with suggested dates and times for an introductory call.
02.
Introductory call
I like to think of this call as a 'fit check'. You'll share more about your digital marketing challenges, and I'll explain how I typically work. I only take on projects that are aligned with my skillset, so if it feels like we're a good match, I'll confirm there and then.
03.
Written proposal
Based on the information you shared during our call, I pull together a tailored proposal outlining your key challenges and the best package for your business needs. All that's left is for you to approve the proposal, and I get to work!
Let's talk about you
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A 30-minute call is all it takes to see whether we're a good fit to work together.