SEO CASE STUDY
MarCloud sees £400k revenue from search engine optimisation
Industry: Professional services
£400k organic revenue // 500% lift in search traffic // 50% increase in keyword rankings // 300% ROI and counting // 25 new team members // £400k organic revenue // 500% lift in search traffic // 50% increase in keyword rankings // 300% ROI and counting // 25 new team members // £400k organic revenue // 500% lift in search traffic // 50% increase in keyword rankings // 300% ROI and counting // 25 new team members // £400k organic revenue //
The challenge
When Tom Ryan and I connected in 2018, he was a solo consultant with an ambitious vision: to build a market-changing Salesforce Marketing Cloud agency.
While Tom recognised the power of SEO and content marketing in driving organic traffic, as the business founder with a portfolio of client work to manage, he had limited time, and his blogging efforts weren’t delivering the results he needed.
Despite consistently publishing expert articles, the needle wasn’t moving in terms of traffic, keyword rankings, or conversions. Tom knew it was time for a more targeted, strategic approach, so he brought me on board to support.
The solution
Our partnership began with an SEO Audit & Plan, which enabled us to uncover ripe SEO opportunities. The focus was initially on blog content creation, but within a few months, the impact of these expert blog posts on organic traffic was clear. Our partnership expanded into full done-for-you SEO management that included both content marketing and technical tweaks to maximise organic search performance.
The core tactics included:
SEO Audit & Strategy: This formed the foundation of a tailored SEO plan that would guide MarCloud’s growth.
Monthly blog articles: Consistent, high-quality blog content that attracts organic traffic and builds trust with the audience.
Technical SEO improvements: From site structure to crawl issues, I ensured the technical side of MarCloud’s website was optimised.
Guest blogging & backlink growth: Through strategic guest blogging and PR, I secured quality backlinks to boost website authority.
Website content optimisation: Priority page updates and created new landing pages that aligned with user and SEO best practices.
Gated content marketing: To attract and nurture leads, I created gated resources that supported SEO and lead generation strategy.
SEO CASE STUDY
The results
£400k
revenue generated from organic search.
540%
increase in organic monthly search traffic.
300%
ROI from organic search (& counting!)
58%
of web conversions attributed to organic search.
50%
increase in page one Google keyword rankings.
25+
new team members as the business grew.
“MarCloud has worked closely with Aimee for over 6 years and she has played an extremely important role in our business growth.”
“It began with Aimee supporting me as a solo consultant to what MarCloud is today, with almost 30 people in the team. Aimee has adapted and been able to provide serious business value at all stages of our growth journey so far, and she has always felt like an important part of our marketing team. I would highly recommend any business work with Aimee (as long as there is still time dedicated to us, we do not want her to go anywhere!)”
– TOM RYAN, FOUNDER, MARCLOUD CONSULTING
Work together in three easy steps
01.
Contact form
Get in touch via the contact form here. Send a brief explanation of your business and what's prompted you to explore digital marketing support. I'll respond to your message with suggested dates and times for an introductory call.
02.
Introductory call
I like to think of this call as a 'fit check'. You'll share more about your digital marketing challenges, and I'll explain how I typically work. I only take on projects that are aligned with my skillset, so if it feels like we're a good match, I'll confirm there and then.
03.
Written proposal
Based on the information you shared during our call, I pull together a tailored proposal outlining your key challenges and the best package for your business needs. All that's left is for you to approve the proposal, and I get to work!
Let's talk about you
Want a decade of digital and search marketing knowledge on your team?
A 30-minute call is all it takes to see whether we're a good fit to work together.