SEARCH MARKETING CASE STUDY
Private Properties achieves $2.8 mil in online bookings from SEO
Industry: Travel & hospitality
20% increase in page one rankings // $2.8 million in SEO bookings // 9,200% ROI from organic search // 20% increase in page one rankings // $2.8 million in SEO bookings // 9,200% ROI from organic search // 20% increase in page one rankings // $2.8 million in SEO bookings // 9,200% ROI from organic search // 20% increase in page one rankings // $2.8 million in SEO bookings // 9,200% ROI from organic search // 20% increase in page one rankings // $2.8 million in SEO bookings // 9,200% ROI from organic search // 20% increase in page one rankings //
The challenge
Private Properties, a premium provider of luxury holiday homes in Western Australia, had an established presence in the luxury travel market. Founders David and Jody Moyes sought to align their marketing efforts under a cohesive digital strategy. With multiple skilled suppliers already on board, their goal was to enhance marketing efficiency, drive tangible business results, and ensure all activities were aligned toward the same objectives. What’s more, when the COVID-19 pandemic affected the travel industry, Private Properties needed a strong digital presence to remain visible and ready to welcome guests as restrictions eased and demand returned.
The solution
The process began with a comprehensive audit of Private Properties’ digital channels, surfacing their strengths and highlighting opportunities to improve overall marketing performance. I built a multi-channel digital marketing strategy as a roadmap for the following twelve months. With SEO identified as a key growth driver, the strategy was highly focused on improving website performance in search.
Given Private Properties already had dedicated website development, copywriting, and social media suppliers on board, I consulted and gave feedback on existing activities, as well as being hands-on with paid and search marketing, updating the website myself, for example.
Full digital marketing audit: Laying the foundation for a multi-channel strategy with defined timelines, targets, and priorities.
Search marketing management: Collaborating with external suppliers and the in-house team to boost search traffic and bookings.
Supporting beyond SEO: To complement their search and content marketing, I helped the team in other aspects of digital, too.
SEARCH MARKETING CASE STUDY
The results
20%
increase in page one Google rankings.
$2.8
million in online bookings from organic search.
9,200%
ROI from search marketing.
Work together in three easy steps
01.
Contact form
Get in touch via the contact form here. Send a brief explanation of your business and what's prompted you to explore digital marketing support. I'll respond to your message with suggested dates and times for an introductory call.
02.
Introductory call
I like to think of this call as a 'fit check'. You'll share more about your digital marketing challenges, and I'll explain how I typically work. I only take on projects that are aligned with my skillset, so if it feels like we're a good match, I'll confirm there and then.
03.
Written proposal
Based on the information you shared during our call, I pull together a tailored proposal outlining your key challenges and the best package for your business needs. All that's left is for you to approve the proposal, and I get to work!
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