SEARCH MARKETING CASE STUDY
Smart Groups boosts event ticket sales using search marketing
Industry: Hospitality
1500+ organic visitors to brand-new website // Multiple sellout corporate events // 79% increase in paid search traffic // 1500+ organic visitors to brand-new website // Multiple sellout corporate events // 79% increase in paid search traffic // 1500+ organic visitors to brand-new website // Multiple sellout corporate events // 79% increase in paid search traffic // 1500+ organic visitors to brand-new website // Multiple sellout corporate events // 79% increase in paid search traffic // 1500+ organic visitors to brand-new website // Multiple sellout corporate events // 79% increase in paid search traffic // 1500+ organic visitors to brand-new website //
The challenge
With one marketing team responsible for driving leads and sales across multiple sub-brands, including Smart Parties, Evolution London, and The London Bierfest, Smart Group’s resources were stretched thin. Marketing Director Abby Squire knew they needed more than just tactical support. Their Google Ads and SEO efforts needed an expert eye to uncover where improvements could be made. Abby approached me to streamline their SEO and Google Ads management, giving her team the bandwidth to focus on their core activities.
The solution
To enable the team to let go of search marketing and put their efforts into other event promotion channels, I audited, planned, and managed paid search for as many as 7 brands at any one time. From generating London NYE Ball ticket sales to driving quality leads for owned event venues such as Evolution London, I took care of strategy and optimisation, while providing regular feedback to the team.
On the organic search side, I ran audits across all of the Smart Group websites, providing actionable insights that helped their web dev and content teams to better optimise for search. Monthly, I provided consulting support that empowered the team to do more with less.
Audit & strategy: A thorough review to identify gaps and growth opportunities across each of their sub-brands.
Consulting & advisory: Through one-to-one consulting, the in-house team could better optimise all of their website content.
Google Ads management: Targeted, data-driven campaigns maximised event bookings and venue leads.
SEARCH MARKETING CASE STUDY
The results
1500+
monthly organic visitors to a brand-new site.
20+
sellout corporate events around London.
79%
increase in paid search traffic for a London venue.
“Working with Aimee has been a game-changer for our business.”
“By handing over our SEO and PPC campaigns, we’ve not only reclaimed valuable time but also seen a significant boost in our online visibility and conversions. Traffic to our many sites has increased dramatically, and we’ve experienced a year-on-year improvement in lead quality and sales. Aimee truly understands our goals, allowing us to focus on what we do best while she drives our online marketing success.”
– ABBY SQUIRE, MARKETING DIRECTOR, SMART GROUP
Work together in three easy steps
01.
Contact form
Get in touch via the contact form here. Send a brief explanation of your business and what's prompted you to explore digital marketing support. I'll respond to your message with suggested dates and times for an introductory call.
02.
Introductory call
I like to think of this call as a 'fit check'. You'll share more about your digital marketing challenges, and I'll explain how I typically work. I only take on projects that are aligned with my skillset, so if it feels like we're a good match, I'll confirm there and then.
03.
Written proposal
Based on the information you shared during our call, I pull together a tailored proposal outlining your key challenges and the best package for your business needs. All that's left is for you to approve the proposal, and I get to work!
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