SOCIAL ADVERTISING CASE STUDY
Social advertising boosts Mountain & Moon transactions by 25%
Industry: eCommerce
25% increase in social transactions // 29% higher revenue from social ads // 5x return on ad spend // 25% increase in social transactions // 29% higher revenue from social ads // 5x return of ad spend // 25% increase in social transactions // 29% higher revenue from social ads // 5x return on ad spend // 25% increase in social transactions // 29% higher revenue from social ads // 5x return on ad spend // 25% increase in social transactions // 29% higher revenue from social ads // 5x return on ad spend // 25% increase in social transactions //
The challenge
Mountain and Moon, founded by Audrey Allen and Ashton Cameron, is a jewellery brand that empowers women with bold, statement pieces. When they approached me, the founders felt they had hit a ceiling with their in-house marketing efforts. While their brand was resonating with their audience, they needed a way to push past the reach of their current marketing. Their jewellery brand had a loyal following, but they weren’t seeing the growth they desired in eCommerce sales. They approached me to help take their marketing, particularly their social advertising, to the next level.
The solution
We began by conducting a comprehensive digital audit, which revealed that social advertising had untapped potential. Facebook and Instagram became the core focus, as their audience frequently engaged with both platforms. From here, I developed a social advertising strategy and handled the monthly management of all paid social activity.
Digital audit: Identifying missed opportunities in their existing marketing, including underutilised paid social media.
Social advertising plan: Creating a roadmap for success, including creative direction, targeting, KPIs, and management.
Done-for-you management: With Audrey and Ashton focused on the business, I managed all aspects of their social ad campaigns.
SOCIAL ADVERTISING CASE STUDY
The results
25%
increase in social transactions.
29%
higher revenue from social ads.
5x
ROAS from Meta advertising.
“As a small business, we need to wear many hats, and sometimes it isn’t possible to do it all, so Aimee has become an integral part of our team with her expert handling of our monthly social media advertising campaigns.”
“From the beginning, she took the time to understand our wants and needs from a business growth perspective, and we trusted that she not only understood our brand but also that she actually cared about getting us results and being a part of our journey. She is very knowledgeable and up to date on all the latest social media trends, and we feel extremely comfortable leaving the management of our marketing in her capable hands. We would highly recommend Aimee to any business that is looking for an experienced and professional but personal approach to their marketing and advertising management. Thanks for everything!”
– AUDREY ALLEN & ASHTON CAMERON, FOUNDERS, MOUNTAIN & MOON
Work together in three easy steps
01.
Contact form
Get in touch via the contact form here. Send a brief explanation of your business and what's prompted you to explore digital marketing support. I'll respond to your message with suggested dates and times for an introductory call.
02.
Introductory call
I like to think of this call as a 'fit check'. You'll share more about your digital marketing challenges, and I'll explain how I typically work. I only take on projects that are aligned with my skillset, so if it feels like we're a good match, I'll confirm there and then.
03.
Written proposal
Based on the information you shared during our call, I pull together a tailored proposal outlining your key challenges and the best package for your business needs. All that's left is for you to approve the proposal, and I get to work!
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